TagoIO and Ubidots are close neighbors: both are application enablement platforms that turn sensor data into dashboards, alerts, and branded applications, both serve system integrators and product builders, and both price on a mix of capacity and usage. Because the overlap is large, the differences that matter are in the details of each layer.
Ubidots is an IoT application platform from an independent company founded in 2013, headquartered in Medellín, Colombia. Devices send data over HTTP, MQTT, or TCP/UDP; UbiFunctions, its serverless engine, handles decoding and integrations; dashboards and events cover visualization and alerting; and white-label “Apps” give end users branded access with organizations, roles, and OAuth 2.0. Its data model organizes devices into variables, with a device defined as up to 20 variables.
TagoIO is a full-stack IoT platform from TagoIO Inc., headquartered in Raleigh, North Carolina. Devices connect over MQTT and HTTPS or through 500+ pre-built connectors; Analysis runs serverless scripts in Node.js, Deno, or Python; dashboards include Blueprint dashboards for fleets; Actions handle rules and notifications; and TagoRUN provides white-label portals with user management and an optional branded mobile app. TagoDeploy adds dedicated instances in 12+ AWS regions.
TagoIO vs. Ubidots comparison matrix
| TagoIO | Ubidots | |
|---|---|---|
| Device connectivity | MQTT, HTTPS, 500+ connectors incl. LoRaWAN network servers, Sigfox, satellite | HTTP, MQTT, TCP/UDP; plugins for TTN, LoRaWAN servers, Sigfox, Particle |
| Serverless custom code | Analysis: Node.js, Deno, Python; triggered by data, schedule, or dashboards | UbiFunctions: Node.js and Python, for decoding and integrations |
| Dashboards | Drag-and-drop; Blueprint dashboards scale one layout across fleets | Drag-and-drop, dynamic dashboards, SCADA-style widgets, heatmaps |
| White-label / end users | TagoRUN portal: custom domain, themes, access policies, mobile app option ($99/mo + setup) | Apps: custom domain, branding, end-user organizations and roles, OAuth 2.0 |
| Data model | Time-series buckets plus Entities for structured data; retention configurable up to 9 years | Devices and variables (20 variables per device unit); 6-month retention on Professional, longer on upper tiers |
| Dedicated deployment | TagoDeploy dedicated instances, 12+ regions, from $850/mo | Enterprise plan with higher isolation options |
| Entry pricing | Free tier (5 devices); Starter $49/mo; Scale $199/mo | Free STEM tier (non-commercial, 3 devices); Professional $99/mo with 50 devices |
| Usage metering | Data input/output transactions, storage, Analysis minutes, notifications, end users | Datapoints in/out ($5/M in on Professional), extra devices $2 each, SMS and add-ons |
| Compliance | ISO 27001, GDPR | Not publicly stated at the same certification level |
Connectivity and decoders
Both platforms assume LoRaWAN traffic arrives from a network server (The Things Stack, ChirpStack, carrier servers) rather than terminating LoRaWAN themselves. TagoIO maintains integrations for Actility, Everynet, Loriot, Senet, Swisscom, Kerlink, The Things Industries, Helium, and others, plus Sigfox and satellite providers, with connector-level payload parsers per device model. Ubidots handles the same job through its plugin system and UbiFunctions decoders. In practice, check both device lists for your exact hardware; pre-built support for your sensors saves more time than any other feature difference.
Custom code
The models are similar and both are genuinely useful: serverless code without your own infrastructure. TagoIO Analysis supports Node.js, Deno with npm imports, and Python with packages like pandas and numpy, and scripts can be triggered by Actions, schedules, dashboard buttons, or external API calls, which makes Analysis a general application backend, not only a decoder. TagoIO also puts analytics past dashboards, turning telemetry into forecasts and predictions inside the platform. UbiFunctions runs Node.js and Python and is aimed primarily at ingestion, parsing, and outbound integrations.
Pricing structure
Both combine a base plan with usage metering, and both reward estimating your data volume before committing. The units differ: Ubidots counts devices (with the 20-variable definition) and datapoints in and out; TagoIO counts data input and output transactions, storage, Analysis minutes, notifications, and end users, with capacity organized in Profiles. Variable-heavy devices can consume Ubidots device units faster than expected; chatty devices raise transaction counts on TagoIO. Model your fleet on both calculators with real payloads.
The bottom line
Ubidots is a polished application platform with a strong dashboard experience and mature end-user app features, and teams already comfortable with its device-and-variable model build good products on it.
TagoIO fits when you want broader runtime options for custom code (including Python with scientific libraries and Deno), longer configurable data retention, ISO 27001-certified operations, and a growth path to dedicated instances in specific regions through TagoDeploy. For most buyers this comparison comes down to hardware connector coverage, pricing fit against real data volumes, and which platform’s application model matches how your team builds.